Why Have A Blog: Easy Analytics

by Eric Dobson on April 15, 2010

Analytics Charts

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Once you’ve accepted the importance of analytics, the question becomes how best to begin gathering data.

Fundamentally this comes down to installing tracking code on every page of your site. Yes, every single page.

The Trouble With Static Sites

This quickly reveals a major flaw with static websites. On a typical static site, every page is maintained manually, so any structural changes to a page have to be done individually.

This means if you haven’t installed tracking code yet, or you want to change what you’ve got, you’ll probably need to go into every page, one by one, change the code, and hope you don’t miss anything.

For all but the simplest of sites, this is a real pain.

With A Blog, Analytics Are Easy

With a blog, you copy and paste the analytics tracking code in one location, and it is immediately placed in every page of your site, and in all future pages, automatically.

This allows you to move quickly beyond the technical aspects of setting up your site, and focus on creating content and using the data you collect to improve your business.

Action Item:

Take a few minutes to check out Google Analytics, and read a little about the information it will provide you… for free.

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Getting Started With Twitter: The First Month

by Eric Dobson on April 14, 2010

Twitter Birdie

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Most new Twitter users quit before the end of the first month.

This is pretty understandable once you try it for yourself. Here are some thoughts you may have after using Twitter for a couple of weeks:

  • Not knowing who to follow;
  • Following uninteresting people;
  • Not having many (any) followers;
  • Feeling like your tweets aren’t doing any good;
  • Feeling Like You’re Wasting Time!

For many, many people, this leads to leaving Twitter forever, never discovering the benefits it can bring to you and your business.

Let’s not allow that to happen to you!

What To Tweet

In the next few posts about getting started with Twitter, I’m going to give you a few ideas for things you can tweet about that will build a foundation of interaction and value. I’m going to start by covering:

  • Tweeting your thoughts/actions;
  • Asking open questions;
  • Sending comments/questions to specific people;
  • Sharing resources;

I’ll also be covering just how long your tweets should be. There’s a little more to it than just keeping it under 140 characters.

If You’re Reading This, You’re Not Tweeting!

The only way to start making sense of Twitter is to start using it.

Take just a few minutes each day and engage people using the techniques I’ll show you. Before long you’ll start coming up with techniques of your own. (I hope you’ll leave a comment and share them!)

Stick With It

At some point, you’ll probably to think this isn’t going anywhere or making any sense.

Stay with it.

Building a following takes time, but it’s time well spent.

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The Only Rule In Blogging

April 13, 2010
Gavel

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Before I write about the reasons to have a blog for your business, or how to create one, you need to understand one important rule:
Your Blogging Must Be Consistent
No matter the content, length, or style of your writing, above all else you must be consistent in posting to your blog.
Consistent blogs [...]

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Should You Boycott Yelp?

April 12, 2010
Boycott Yelp?

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A class-action lawsuit has been filed against Yelp, a major player in local business reviews.
What’s the story, and does it warrant boycotting the company?
The Lawsuit
Basically, the allegation is that Yelp was extorting small businesses, claiming to feature positive reviews and lower or remove unfavorable reviews if they advertise on Yelp.
What’s Really [...]

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The Importance Of Analytics

April 6, 2010
Rising Analytics Graph

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It’s frightening how many small business owners do not know the most basic numbers about their websites. This information is freely available if you go and get it, and invaluable if you learn how to use it.
Analytics can tell you:

How much traffic you are getting;
Where your traffic comes from;
Which traffic sources [...]

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A Quick Tip On Blog Design

April 5, 2010
ProBlogger Logo

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Darren Rowse at ProBlogger asked readers to submit a short video describing a favorite blog tip.
His hope is to get readers thinking about what has helped us in our blogging, and bring the community together to learn some new techniques from each other.
My Video For ProBlogger:
Here’s my submission, on the importance [...]

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Getting Started With Twitter: Sign-Up

April 4, 2010
Getting Started With Twitter

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This is the third part in a series about getting started with Twitter. It takes at least a month to start making sense of Twitter. You don’t want to jump in and start using it for business before you’ve gained a basic level of proficiency.
Use A Personal Account First
I recommend you [...]

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Before You Join Twitter, Have Your Photo Ready

April 3, 2010
Twitter Default Image

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If you’re following along with this series on getting started with Twitter, you’ll want to be sure to have your account image ready before signing up.
Be A Real Person, Not A Default Icon
Having a photo from the beginning will make you more personable and help your community to grow. There are [...]

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If You Can Use Video, Use Video!

April 2, 2010
Vintage Video Camera

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Two Fundamental Internet Marketing Guidelines:
1. Build Your List
Always be building and engaging your mailing list. I recently covered what makes an email list so valuable.
2. Use Video
This is what I’ll cover today. Whenever you’re building your online presence, if you can use video, use video!
Video Makes The Difference
Imagine two businesses. One [...]

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Organizing Your Brand’s Online Image

April 1, 2010
Eric Dobson in Italy

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Skip To The Video
One of the best ways to strengthen your brand online is using a single image across the internet: on various websites, forums, profiles, and comments.
In this post I’m going to cover choosing and editing your image, and keeping track of where it’s used so you can easily update [...]

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