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Is using Twitter a fundamental requirement to marketing your business online?
Absolutely not.
Surprised? While I’m going to strongly recommend that you do use Twitter, the fact of the matter is, you don’t need to. You’ve managed to survive this long without it. You’re still in business. You’ve managed to acquire, serve, and retain customers.
If You Don’t Need Twitter, Why Use It?
You may have heard that Twitter can be a valuable addition to your business. Here are some of the ways how.
Twitter helps you:
- Listen to your market
- Understand your market
- Find/study the leaders in your market
- Attract new customers
- Communicate with your customers
- Share special/exclusive promotions
- Respond quickly and personally to complaints
How To Get Started
If you’re willing to give it a try, and invest a little time learning what this tweeting thing is all about, the first step is to follow along over the next several days with my Twitter basics series. I’ll get you started with a personal account, building your confidence and familiarity with how Twitter works, before attempting to use it with your business.
